I don’t know about you, but I get pretty mad when I buy a product and it’s not exactly what I thought it was. Often, I realize that I bought a product simply because I was marketed to.

Greenwashing - are you being tricked by marketing?

Greenwashing is a marketing technique used by companies to imply that their products are green or safe, when they actually aren’t. Some greenwashing terms to look out for are:

• Natural

• Botanical

• Green

• Eco-friendly

• Non-toxic

• Organic

• Preservative-free

• Dermatologist-approved

Go check a label of a product you think is clean. Is it really?

This is the only way to truly know if what you’re buying lives up to the claims and pretty packaging.

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