I don’t know about you, but I get pretty mad when I buy a product and it’s not exactly what I thought it was. Often, I realize that I bought a product simply because I was marketed to.
Greenwashing - are you being tricked by marketing?
Greenwashing is a marketing technique used by companies to imply that their products are green or safe, when they actually aren’t. Some greenwashing terms to look out for are:
Natural
Botanical
Green
Eco-friendly
Non-toxic
Organic
Preservative-free
Dermatologist-approved
Go check a label of a product you think is clean. Is it really?
This is the only way to truly know if what you’re buying lives up to the claims and pretty packaging.
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